Facts
The human consciousness cannot stand unfinished actions. Ad agencies use this phenomenon to clue millions of housewives to their TVs to watch everlasting serials.
Newspapers often stretch out their top stories for 3 or 4 days. Usually beginning with the Sunday paper through the following Tuesday or Wednesday a feature story grabs reader’s attention one day and brings them back the ensuing days. A smart marketing move – in such way newspapers boost their circulation.
Ask yourself: Why did I watch the show with Paris Hilton, though it had bored me to death 20 minutes ago and I was late to work? Because it was interesting for me to see the ending. And guess what I saw a minute before the most interesting moment? Yes. It was ad, which brought tons of cash to its owners.
The right usage of this trick in your blog lets you manipulate the visitors making them come back again and again.
How to Use It on Your Blog
If you have an interesting article, don’t be in a hurry to publish it wholly. Divide it in several parts and publish one part each day or each two days. You can do it manually or in automatic way with the help of Blogomator.
It’s very important to publish each post regularly, but not according to precise schedule. Next part publication date should be hardly predictable, but readers shouldn’t doubt at all in its appearing.
If the visitors know that the next part will be available on the 15, then 17 and then 19, they’ll return to your site only on these days. But inexact date creates several positive effects:
- Waiting for the next part, visitors will return to your site again and again. If the article hasn’t been published yet, they will read other information on your site, click the ad or write several comments;
- Those who are interested only in your article, will subscribe for RSS feed or join autoresponder, that is even better for you. Besides bare notification about each article, you’ll send your promos;
- Unpredictable publication schedule produces an impression that the article is not completed yet, and the author takes his time out of each few days to write the next chapter. But process goes automatically without any interference.
You can setup it in pair minutes, thanks to free and popular system, called Blogomator, but we’ll talk about this later.
Recent study has proved that your offer should be shown to potential customer for about 3-4 times to make them buy. If the visitor has seen your site only one time, and doesn’t know who you are it will be difficult to make them buy. This technology lets make every reader return to your site and increase your chances to sell your product or service.
I think it’s out of the question that article should be interesting. If somebody tells you a half of an interesting sentence, you’ll try to get the ending. And vice verse: nobody will be interested in the second half of boring part.
In addition you should remember that many people write notes about interesting articles on facebook, hubpages or twitter. This brings great additional traffic.
Earn on Full Version
As there are plenty of impatient readers who try to know the content of the next chapter by hook or by crock, you can sell the access to the full version of your story. Don’t advertise it much, as the visitors shouldn’t know that everything has been already written and the post is published each few days by a robot. The best way to distribute information about purchasing of full version is through autoresponder.
In autoresponder letters you should address each reader personally, as if you are speaking with him/her on the phone, as if he/she is the only customer of yours and there are no other 12511 subscribers. You should always add your name in letters, so that people know about person who makes so much good and whom they can ever trust.
You can use name variable in the messages (e.g. Hello {first name}) to make every letter personal. But use this carefully because many people write weird junk instead of their name. For example: “Hello fdfsfasdfsd, how are you, my friend” won’t look much personal.
Size Does Matter
I mean the length of the article… Internet makes people lazy, so every post should be no longer than 250-450 words each. The ideal story will last for 10-15 days. As a whole you’ll have 6-7 parts of the article, autoresponder ad between its pieces, and a short announcement of the next chapter. Please note: you may draw away the readers if you advertise the next story but haven’t completed the previous one.
If you have a great desire to make a notice about the next story it will be better to inform about it before the last part of your story. It would be perfect if you send a teaser and link it to the article in the blog. This will let your subscribers not only read your letters but also visit the site.
Remember, the story has its end, but your subscribers remain. It would be wise to make an offer of buying goods that suits to the previous article. Statistics shows that with the right usage of autoresponder you can earn in average 1 dollar per month from each subscriber. Several popular stories are able to capture 1500-2000 autoresponder subscribers. That will provide you quite good monthly income.
How to Do It Effortlessly?
And Most Important – Quickly and Free
The easiest way to use Split Story feature in the www.blogomator.com. Register there; upload your articles in a zip or one by one. Select one of the articles and click the “Split Story” button. Select the file with the long article, then spacing options and click OK. As a result the article will be divided into small pieces. Go to the Publish zone where you’ll find the schedule of publication (If you need you can make changes). After the schedule is confirmed, articles will be published on your blog automatically.
Blogomator breaks down your article according to the stated number of words; but there is also half-automatic option: you show the places where the article needs to be divided. Blogomator will break up the story according to your marks and create the schedule.
The system has a lot of other functions such as automatic addition of bookmarks to the social networks such as del.ico.us and twitter; but this article is about another subject. You can check out all features of Blogomator yourself.
Side Effects
- Thanks to constant return of the readers to your site the bounce rate in Google Analytics will raise. It will lead to increase of effectiveness and relevance of your site in Google’s opinion, which will be reflected positively on the results of organic search and on the Adwords. In organic search you’ll receive the higher position on results page. In Adwords it will affect on click price and position of your ads;
- With the help of autoresponder, readers will soon know who you are and buy products under your “trade mark” without hesitation.
And now it’s time to find an interesting article and begin. Do it today and enjoy constantly increasing reader loyalty tomorrow!
The main points once again:
- An interesting story!!!
- Do your best to make them subscribe to your autoresponder
- Split story on its climax
- Consistent, but hard to predict schedule
- An interesting story…
I have forgotten to mention that your story has to be interesting in order to work best 
Best,
Uncle Dimitry